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Empower 2020: Summit for Assistants

A virtual gathering for assistants to collaborate
and learn from leaders in the industry.

October 22, 2020 via Base's Facebook Group

Have you registered yet?

You'll have first access to exclusive workshops and panels.

Empower 2020 Agenda

Can't make a session? Or, do some of your desired sessions overlap? Don't worry, recordings of each panel will be available to all registrants.
Register for the summit for agenda updates. 

Times are in EST and all panels will be streamed through Base's Facebook Group.
If you do not have Facebook, we'll provide a separate viewing link.
*NOTE* Some sessions require registration and are noted as such.

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Shannon Miles is the COO & Co-Founder of Miles AG, Chairwoman & Co-Founder of BELAY, Co-Founder of NoFo Brew Co, and Co-Founder of Own Not Run. She’s also written the book, "The Third Option: Why a Woman Doesn’t Have to Choose between a Career and Family, but Can Actually Have Both and Succeed."

Hope Ward is Executive Assistant to Bryan and Shannon Miles, the Co-Founders of BELAY, a premium staffing company serving businesses all over the U.S. Hope’s career consists of over 15 years of experience in management and operations in multiple industries.

Shannon and Hope will share how their partnership has grown and how leaders and their assistants can work together to focus on strategic initiatives.

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Hosted by Lindsay Robinson, an Executive Assistant at LinkedIn and Rock Your Profile Ambassador/NYC Site Lead. 

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Join award-winning authors Jeremy Burrows and Maggie Jacobs and Executive Operations Advisor to The New York Times Melissa Peoples in an open discussion on which tools and strategies you can implement today to help you do your job more efficiently.

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This workshop is hosted by Phoenix Normand, a top 1%, career, C-suite Executive Assistant that's supported top CEOs in investment banking, retail, gaming, technology, and aerospace for over 27 years. He spends time as a professional development coach for first-time CEOs, managers, high-producing Executive Assistants and small startup teams.

His workshop will walk through transitioning from a low-ROI, task-based, EA role to an information-driven, peer level, administrative/operational strategist role that provides conspicuous value to Execs and Leadership Teams. 

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This is hosted by Alicia Fairclough, EA to the CEO at Truphone, and the founder of EA How To, a global community (15,000+ members) of high-achieving executive, personal, and virtual assistants.

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Base CEO and Co-Founder Paige McPheely hosts a fireside chat with Joan Burge, the founder and CEO of Office Dynamics. Joan is an accomplished author, professional speaker, consultant and corporate trainer. She's authored 5 books for administrative professionals and founded The Conference for Administrative Excellence.

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Jaqueline Howard is a leading virtual assistant, partnering with Entrepreneurs and Authors to tame the chaos and save time for them to do what matters most. Melissa Smith is the Founder & CEO of the Association of Virtual Assistants and author of two best-selling books. They'll be discussing how to launch your VA career.

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Ali Aills, Executive Assistant at Slack Technologies, will provide expert tips on how administrative professionals can get the most from using Slack. Are you only using Slack for DMs? Then you definitely won't want to miss this session, where you'll learn all the amazing ways Slack can improve your daily workflow.

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Register here
This workshop is hosted by Gina Cotmer, the founder and CEO of Athena Executive Services. Topics include:

  • Managing Expectations: The 10 things your boss gave you yesterday and the 10 more the day before, are not all going to get done by tomorrow. Now what?
  • Providing the space and environment of certainty when nothing looks certain: What is actually valuable to your boss? Is no update an update? 

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Liv Wilson is a high-performing, innovative, collaborative, and forward-thinking C-Suite EA with extensive experience providing high level administrative, strategic, and business support to senior Executives.

Rhiannon Ward has spent the last 12+ years working as a Senior EA alongside leaders at Atlassian, Westfield, ING, & Canva. Rhiannon is now a Mindset + Success Coach to top leaders and a mentor to EAs.

Debbie Gross is an advocate, teacher, speaker, and author with over 30 years of experience in the administrative profession.

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In this fireside chat with Base CEO and Co-Founder, Paige McPheely interviews KC Gleason, EA at Square. KC will discuss how she's stretched the bounds of her role to prove herself as a strategic partner (even learning Google Scripts!) During the panel, they'll outline how you can be most helpful in your role and up-level your skills—because as the business evolves, so do those parameters. In identifying which skills you should hone-in on, it starts with looking at what the business requires, but also where your hunger lies.

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This goal-planning session is applicable to all! Lauren Golden loves helping mamas (and others!) free themselves from the 9-5 grind. She launched The Free Mama Movement to show working moms that they don’t have to choose between family and financial stability. 

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In this session hosted by the Austin Executive Assistant Network (AEAN), you will learn what networking opportunities can add value to your career, how to identify which is the right peer network for you, and what to do if that network type doesn’t exist in your area. Don't forget to stick around for the live Q&A following!

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Fireside chat with:

Base CEO and Co-Founder Paige McPheely
33Vincent Executive Assistants Co-Founder and CEO Casey Putschoegl

Join Paige and Casey as they discuss the evolving assistant role, and how it’s being adapted in new areas in our ever-evolving world. With remote work becoming a more permanent environment, new industries and roles are leaning-in to the upward trend of the future or work and the need for additional support for knowledge workers. Our panelists will discuss how assistants can further future-proof their role in this new space, as well as what opportunities lie ahead for professionals in the assistant community.

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Fireside chat with Base CEO Paige McPheely and Lucy Brazier, CEO, Marcham Publishing & Publisher of Executive Secretary Magazine

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Our partners at Tack Advisors are hosting their monthly wine testing at Empower 2020 with featuring Captain Malbec from Serenity Cellars, and special guest Destiny Miller, Executive Assistant to Brand, Engineering and Product at Course Hero.

Now that you’ve automated and streamlined your workflow, how should you use the extra 5-10 hours in your work week to elevate your role? Join Tack Advisors and Destiny Miller as they discuss how one-on-one coaching has transformed her position.

You won't want to miss this! 

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Base Resource Hub

Dedicated hub for assistants with tools, guides, and more to excel in your role. Visit.

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