Paige McPheely

Paige co-founded 33Vincent, a remote executive assistant agency, with her long-time friend, Casey Putschoegl. Together, they recruited top talent and attracted high-profile clients, growing the company organically and sustainably to employ over 50 contract executive assistants who serve busy executives across the country.

Years of experience with executive assistants outlined common pain points and needs in their workflow; EAs lacked software of their own, a strong community, and a trusted source for training and resources. With a genuine desire to serve the executive assistant community, Paige turned her attention to creating a solution: Base, the first-ever tool built for assistants.

With its release in 2019, Base’s elite suite of tools helps assistants to succeed in supporting executives—from anywhere. No interrupted workflows, simply faster, more efficient ways to do your job.

Paige is CEO of Base and remains an advising partner for 33Vincent. She lives in Greenville, SC with her husband Matt and their three sons, Jones, Sam and Bennett.

Casey Putschoegl, CEO and Founder, 33Vincent

Starting each day focused: "I love getting a one-shot view of my day and what inputs and outputs I need to prioritize for the day. Base Digest eliminates a lot of 'processing' time for me, and it helps me start my day focused."

Bronwyn Pike, CEO, Uniting Vic.Tas 

Having one source of truth: “What I find most valuable is] having the [daily Digest] as the one source of information about the day’s schedule. This means I’m less rushed scrolling through emails to find the papers for a meeting. Digest is used frequently during the day and then referred back to often. They never get deleted!”