Base Newsroom

Find the latest news, updates, visuals, contacts, you need right here.

About Base, the first-ever platform built for assistants
We believe in the incredible value assistants provide leaders, and our mission is to see every knowledge worker with access to an assistant. Base is trusted by thousands of assistants across the globe and amazing companies like Upwork, Hubspot, and Superhuman.

📨 Base Digest

Custom templates for daily and weekly updates, inbox reviews, trip and meeting summaries, and much more. Learn more.

✅ Decision Stream

A simple feed that allows assistants to give busy executives the ability to convey decisions in seconds. See it in action.

🗂 Dossier

Organize executive preferences, habits, key contacts, software, and more in a single, secure location. Learn more.

The Latest News: Base and the Future of Work

Base proves the pandemic has revealed the immense need for an assistant—not the opposite

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Base chosen as winner out of 89 companies at Next Venture Pitch 2020

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Events & Press

Base is hosting this free event with 20+ industry leaders to celebrate the extreme value and talent assistants possess. All Empower 2020 panels and workshops will be streamed in our Facebook Community.

Base has closed $2.6M seed funding round to grow its platform and add hires in sales, services, and engineering. The round was led by Matchstick Ventures with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital, and Slack Fund.

Today, assistants can use Base for free. We believe everyone should have access to an assistant, and that means every assistant should have a tool to help them succeed. View our video of executives shedding light on how valuable their assistants are to them and the strategic work they perform.

Media Kit

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About Our CEO

Paige McPheely

Paige co-founded 33Vincent, a remote executive assistant agency, with her long-time friend, Casey Putschoegl. Together, they recruited top talent and attracted high-profile clients, growing the company organically and sustainably to employ over 50 contract executive assistants who serve busy executives across the country.

Years of experience with executive assistants outlined common pain points and needs in their workflow; EAs lacked software of their own, a strong community, and a trusted source for training and resources. With a genuine desire to serve the executive assistant community, Paige turned her attention to creating a solution: Base, the first-ever tool built for assistants.

With its release in 2019, Base’s elite suite of tools helps assistants to succeed in supporting executives—from anywhere. No interrupted workflows, simply faster, more efficient ways to do your job.

Paige is CEO of Base and remains an advising partner for 33Vincent. She lives in Greenville, SC with her husband Matt and their three sons, Jones, Sam and Bennett.

Customer Quotes

Casey Putschoegl, CEO and Founder, 33Vincent

Starting each day focused: "I love getting a one-shot view of my day and what inputs and outputs I need to prioritize for the day. Base Digest eliminates a lot of 'processing' time for me, and it helps me start my day focused."

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Bronwyn Pike, CEO, Uniting Vic.Tas 

Having one source of truth: “What I find most valuable is] having the [daily Digest] as the one source of information about the day’s schedule. This means I’m less rushed scrolling through emails to find the papers for a meeting. Digest is used frequently during the day and then referred back to often. They never get deleted!”

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